Are Murals Worth It? Here’s Why Businesses Keep Saying Yes

Let’s be honest. Murals aren’t cheap. They take time, space, and vision. So when a business drops several thousand dollars on a piece of wall art, it’s fair to ask—is it actually worth it?

Short answer: yes. Long answer? Keep reading.

1. Murals Turn Walls Into Marketing

A mural is not just art, it’s a billboard you don’t have to renew every month. It grabs attention, stops traffic (literally), and makes people want to take photos. That’s free exposure, every day, forever.

Compare that to digital ads that disappear the second your budget runs out.

2. They Create an Emotional Connection

Murals tell stories. Whether it’s your brand’s values, your history, or a nod to the neighborhood, a mural makes people feel something. And guess what? People buy from brands they feel connected to.

3. They Boost Foot Traffic

A well-placed mural can literally change the flow of a street. People stop, take selfies, tag your business, and bring their friends. That’s not just traffic—it’s word of mouth on steroids.

4. They Turn Spaces Into Destinations

A great mural can turn a boring corner into a landmark. Restaurants, gyms, boutiques, breweries—they all benefit when their space becomes a place people want to see, snap, and share.

If your brand lives in the physical world, a mural gives people a reason to visit.

5. They Show You Give a Damn

When a brand invests in its space, people notice. Murals signal care, creativity, and permanence. It says, “We’re here. We’ve got style. And we give a damn about the details.”

So, Are Murals Worth It?

If you want to build brand love, drive organic exposure, and turn your walls into an asset instead of an afterthought—yeah, they’re worth it.

And if you’re gonna do it, do it right.

Need a mural that gets people talking (and tagging)? Nine Lives Creative has you covered. Let’s paint something unforgettable.