Hi, and thanks for visiting my website. My name is Jarod M. Reyes and I am a marketing and operations professional from Broomfield, Colorado. I am a Colorado native that loves the outdoors and my hometown sports teams! I have a passion for design, food, marketing and love to constantly learn. I have two kids, Elliotte and Ezrah and a wife lovely wife-Chelsea. I currently am obtaining my MBA in Marketing through the University of Northern Colorado and am anticipated to graduate in April 2026.

My professional career started with Cheba Hut “Toasted” Subs who I was with for 14 years. I started out as a delivery driver while getting my degree at the University of Northern Colorado (Go Bears!). I eventually worked my way up to a General Manager position and District Manager position and eventually did training/operation and compliance for their HQ office in Fort Collins. Some notable projects while in the operations department were building the first GM Manual, developing and implementing the new franchise training program, opening new stores as a lead trainer and training new franchisees to run their shops. In my last few years with Cheba Hut I moved into a branding role ending my employment there in 2025 as the Senior Brand Manager. In this role I was responsible for merchandising, overseeing a design team and developing system wide campaigns that drove traffic to shops. During my time at HQ I helped the business grow from 20 units to 80 and managed a branding team of 4 employees.

My latest role has been a senior marketing manager for White Hat Insurance Advisors, a small brokerage out of Longmont, Colorado. At White Hat, I was responsible for all marketing initiatives, including-website projects, PPC management, graphic design, email campaigns, content creation, grassroots initiatives and social media. I created internal SOPs for the company, developed high quality video for different ad placements and improved web traffic through SEO optimization.